Last updated: 6 November 2026

1. Introduction

We respect your privacy and are committed to protecting any personal information collected through this website.

This Privacy & Cookies Policy explains how we collect, use and protect information when you visit our website.

Our website is intended to provide information about our business and services. We do not offer user accounts, contact forms or newsletter subscriptions through this website.

2. Who we are

This website is operated by:

Company name: The Ground Floor
Website: thegroundfloor.eu
Email: info@thegroundfloor.eu
Address: Utrechtsedwarsstraat 17a, 1017 WB Amsterdam
Country: The Netherlands

For any questions regarding this Privacy & Cookies Policy or the processing of personal data, you can contact us using the email address above.

3. What information do we collect?

When you visit our website, certain technical information may be collected automatically.

This may include:

• Your IP address.
• Browser type and version.
• Device and operating system information.
• Date and time of your visit.
• Pages visited and time spent on the website.
• General website interaction and usage statistics.
• Referring website or source.

We use this information primarily to understand how visitors use our website and to improve its performance and content.

We do not actively collect personal information through contact forms, newsletter subscriptions or user registration.

4. Google Analytics

We use Google Analytics 4 (GA4), a web analytics service provided by Google, to understand how visitors interact with our website.

Google Analytics helps us collect general statistics, such as:

• The number of visitors to our website.
• Which pages are visited most frequently.
• How visitors arrive at our website.
• Which devices and browsers are used.
• General visitor behaviour and website interactions.

This information helps us evaluate and improve our website.

Google may process certain information on our behalf in accordance with its applicable data processing terms. Depending on the configuration and applicable safeguards, information may also be processed outside the European Economic Area.

We configure Google Analytics to limit the collection and use of personal data as much as reasonably possible.

Find more information about Google’s privacy practices.

Analytics cookies are only activated after you have provided consent through our cookie banner.

5. Cookies

Our website uses cookies and similar technologies to ensure the website functions properly and to collect anonymous or pseudonymous website usage statistics.

Cookies are small text files stored on your device when you visit a website.

We may use the following categories of cookies:

Essential cookies

These cookies are necessary for the basic operation and security of the website. They do not require consent.

Analytics cookies

We use Google Analytics cookies to understand how visitors use our website and to collect website statistics. These cookies are only placed after you have given your consent.

Examples of Google Analytics cookies include:

• _ga: Used to distinguish website visitors.
• _ga_*: Used to maintain session and analytics information.

The exact cookies and their storage periods may depend on the configuration of Google Analytics.

6. Managing cookies

When you first visit our website, you will be given the option to accept or reject analytics cookies.

You can change or withdraw your cookie preferences at any time through the cookie settings available on our website.

You can also manage or delete cookies through your browser settings.

Please note that disabling certain essential cookies may affect the functionality of the website.

7. How long do we retain information?

We only retain information for as long as necessary for the purposes described in this policy.

Google Analytics data retention settings determine how long analytics-related user and event data is stored. These settings are configured within our Google Analytics account.

Technical information may also be retained temporarily in website server logs for security and operational purposes.

8. Sharing of information

We do not sell, rent or trade personal information.

We may share limited technical and analytical information with service providers that help us operate and maintain our website.

This includes Google, in connection with the provision of Google Analytics.

Such service providers are expected to process information in accordance with applicable data protection requirements.

9. Your privacy rights

Under the General Data Protection Regulation (GDPR), you may have the right to:

• Request access to your personal data.
• Request correction of inaccurate personal data.
• Request deletion of your personal data.
• Request restriction of processing.
• Object to certain types of processing.
• Withdraw your consent at any time, where processing is based on consent.
• Lodge a complaint with a data protection supervisory authority.

If you wish to exercise any of these rights, please contact us using the details provided in Section 2.

You also have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens):

https://autoriteitpersoonsgegevens.nl/

10. Changes to this policy

We may update this Privacy & Cookies Policy from time to time to reflect changes in our website, services or applicable legislation.

Any updates will be published on this page, together with the revised update date.

11. Contact

If you have any questions about this Privacy & Cookies Policy or how we handle your information, please contact us:

The Ground Floor
Email: info@thegroundfloor.eu
Website: thegroundfloor.eu